1. What is website optimisation and relevance?

Humans and search engines treat Web pages in different ways. Where people look at design and read text, a search engine will detect a lack of information it needs to make your site relevant. Meaning your website will rank at a position where no one will find it. A popular solution to this problem is 'search engine optimisation'  also called website optimisation or SEO.

So, what is SEO?

Search engine optimisation (SEO) is the art and science of making your Web pages as relevant as possible. Here, relevance is a measure of how close your Web page is aligned to what the user is looking for. Simply, the more relevant your page is, the higher your rankings are.

For example, when you search Google for "long-range weather forecast", it uses a special formula (also known as an algorithm) to decide which pages in its database are worth listing in the top-10.

 2. How do you improve page relevance (and therefore search engine rankings)?

WoW  website optimisation service lets you view your Web pages through the eyes of the major search engines (which produce 95% of the world search engine traffic), while checking how relevant they are.

At the same time it helps balance your site so it is neither under-optimised nor over-optimised. The former may get your site lost among hundreds of thousands of others while the latter would get your site penalised or worse – banned from the search engine.

3. What recommendations does wow search engine optimisation give you?

After analyzing your Web pages and optionally comparing them to your highly ranked competitors, wow website optimisation will create the following reports:

• Optimisation advice and analysis
  Here you get plain-English advice on improving your Web pages, plus the advanced analysis that contains detailed info on over 130 parameters on your page that affect your rankings. Also, you can compare each parameter on your page to those of other Web pages that manage to get into the top-10 rankings.
• Density analysis report
  This report gives a breakdown on density of phrases used on your page. This helps you see what keywords and phrases your page is actually optimised for. 
• SE view report
  This report displays your page the way search engines actually view it – you can see the areas 'visible' to this or that SE and understand where else you can apply optimisation on your page. SE View Report also helps you prevent page cloaking (a spam technique of using 2 variants of your page - one for the users, and another one – for search engine bots).